A sustainable water bottle? S’well bottle vs Rosenstein & Söhne – how marketing can make the difference…

June 11, 2014

Using re-usable water bottles and no PET throw-away bottles makes sense. The current summer heat reminds us to drink constantly and re-fill our own bottle wherever we can. No garbage. No softeners from plastics in our body.

Just travelling in California I came across a very sleek, hip and trendy water bottle – S’well bottles. They are sleek, good looking, fresh colors, high quality, they have a thermos function and don’t open in your pack.

Back in Europe I wanted to get one and checked them online.

What I found? The 0.5l bottle for  almost 40€.

Bildschirmfoto 2014-06-11 um 20.28.18


And what else did I find? The same bottle for 1/3 the price – from Rosenstein & Söhne….

Bildschirmfoto 2014-06-11 um 20.28.38

Quick facts:

Brands: S’well – Rosenstein & Söhne

Same product (thermos water bottle)

Different marketing: eco healthy sustainable (S’well) vs nothing (Rosenstein & Söhne)

Many many colors and designs vs only few colors

Customizable (prints for companies, e.g. a trendy TED bottle exists) vs nothing

‚hip’ and trendy vs not known

Marketing of S’well, as one example:


Show your support for Earth Day this year with a purchase of our Limited Edition Earth Day Bottle! A portion of each purchase will go back to the Whole Planet Foundation


S’well is a charitable community member and proud partner of charitable organizations such as WaterAid, American Forests, and Drink Up.


Amazing what great marketing can do with the same product….

So what I did? I bought the unsexy and only ‘partly’ sustainable bottle (I now have a re-usable water bottle that comes in a cool color and has the same sleek shape) for 1/3 the price.

And I admire the effects of great marketing to make a better business. Which doesn’t have to be better for the environment or for people…




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