Alexandra Cousteau, Social Environmental Advocate — National Geographic

June 18, 2013

“We won’t meet that challenge by just telling people to do something. Facts and figures go in one ear and out the other. Awareness does not necessarily lead to action. Instead, we need to look at trends in popular culture, interactivity, and social marketing to understand why things like social networks, video games, and fantasy football are so successful. Today’s environmental movement works primarily with low-tech, low-impact tools. We haven’t reached out to the public in an inspiring, engaging way. I am working to implement cutting-edge communications tools that are truly relevant to people’s lives.”

Alexandra Cousteau, Social Environmental Advocate Information, Facts, Biography, Photos — National Geographic.


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