July 31, 2012


It is estimated that in 2017 Big Data will be a 53.4 billion dollar business. Innovation is accelerating yet targeting is running amok. There is unprecedented and unlimited access to the who-what-where-how of each of us – even our very own DNA. Yet censorship, misinformation, governments, and the blind eye of market forces are shaping much of that access. We believe the time has arrived to ensure our own data serves our personal and social good. How can we increase the vibrancy in our data ecosystem for the betterment of humanity? We created the Vibrant Data Project as a ongoing research effort to collectively find answers to this complex question, and to spark creative input and mobilize action where it has the potential to matter most. This is just the beginning. We look forward to seeing the questions and the answers evolve as more and more people participate.


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