Rio 20+ Stakeholder workshop ‘Your Visions, our Actions – Scaling up Business Models for Sustainable Living’

June 18, 2012

Today I am joining one of the many side events at Rio 20+ on sustainable business models organized by the Collaborating Centre on Sustainable Consumption and Production cscp:

We would like to invite you to join us to discuss business models that support sustainable living in a global context in our stakeholder workshop ‘Your Visions, our Actions – Scaling up Business Models for Sustainable Living’. The Center on Sustainable Consumption and Production (CSCP) and the European Environment Agency (EEA), with the support of the Nordic Council of Ministers and in collaboration with the World Business Council for Sustainable Development (WBCSD), organise this workshop in Rio de Janeiro on 18th June 2012, 13.00-16.00. The aim is to present different business models through the experience of organizations and individuals engaged in actions. The workshop builds upon the outcomes of two previous stakeholder workshops held in 2011 and 2012.

In March 2011, the World Business Council for Sustainable Development (WBCSD) and the European Environment Agency (EEA) organized the stakeholder workshop ‘Building a vision for a sustainable consumption by 2050’ in Brussels. Representatives of companies, civil society organizations, and policy makers from EU and national level developed common visions for sustainable consumption in 2050 and discussed how the different stakeholders can pull in the same direction to achieve these visions.

This event provided a platform for dialogues and further developments to complement for example the WBCSD Sustainable Consumption Workstream’s Vision 2050 report with a more ‘consumption-driven’ perspective. Vision 2050 represents a holistic, optimistic and realistic vision of what a sustainable world could look like, how we can realize it, and what are the roles business can play in ensuring rapid progress toward that world. One of its main outcomes is that technological innovation will not be enough to address the sustainability challenge Society is facing. Radical transformations in lifestyles and consumption patterns will also be required. This has also been confirmed by the European Environment Agency’s (EEA) State and Outlook of the Environment Report 2010. The EEA stated in its assessment of environmental pressures from consumption, necessary changes towards sustainable consumption can only be brought about with involvement and engagement of policy makers, business and civil society.

A year later, in the context of the preparations for the United Nations Conference on Sustainable Development (Rio+20) the CSCP, in collaboration with the EEA and the WBCSD organized a second workshop ‘Vision to Action: Fostering new business models to shape more sustainable ways of living, formulating messages for Rio+20’ that took place during the 2nd and 3rd of May, 2012 in Copenhagen. Participants discussed innovative, sustainable business models, and formulated a series of recommendations about the actions to be taken forward, conditions to enable them and actors whose engagement can make these actions possible.

In the event in Rio on the 18th June, these messages will be presented and discussed with a global audience. We would be delighted if you could contribute to this interactive and multi-stakeholder event. Please feel free to forward the invitation to a colleague if you cannot attend yourself. Registration is not mandatory for attendance but strongly recommended for strengthening the networking. 


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